What is the Importance of Employee Engagement

The importance of employee engagement is many, and it helps to deliver company success and ultimate growth. Employee engagement relies on integrity, trust, two-way commitment, and communication between the company and the employee. Recent research shows us that employee engagement surveys motivate people to work harder and solve problems, grow and develop faster.

Sometimes, companies don't perform their best because of miscommunications with employees and management. So, it's time to clean up this mess and move forward.

In this blog, we will provide a quick fix to these issues and the ins and outs of employee engagement.

Remember one thing: employee engagement is key to company success.

Why wait? Let's start.

What is Employee Engagement?

Employee engagement is the key for any employee, giving passion, involvement, and motivation to achieve their and the organisation’s goals. It's all about an employee and how much he thinks, feels, and acts for the company.

Dr William Kahn is known for his work on employee engagement and organisational behaviour. He said that employee engagement works on three levels :

• Physically
• Cognitively
• Emotionally

This employee engagement term was known in management in the  1990s and became widely adopted in the 2000s.

It is proven that engaged employee are more dedicated to their work and the company. Employee engagement is a strength that helps every employee feel toward the organisation.

A highly engaged employee is perfect for any company. Apart from that, they have some unique character, including 

• High energy people
• Close relationships with their colleagues
• A clear sense of commitment
• Excited to take on new challenges
• Curious by nature
• Continually learning

But you need a proper plan or strategy to make your employee more engaged in their work. A corporate employee engagement survey might be the option you can take. But there is a question: what is an engagement survey? Let's discuss this in our next section. 

What is an Engagement Survey

To measure the engagement level of any industry's human resource department, take some surveys through their employee. It will help to find out the percentage of how much they engaged for their work or the organisations.

This survey may include some simple questions about job roles, workplace culture, communication level, team, career goal, need to improve in the office, and more.

According to Gallup, engaged employees are the top performers. Dissatisfied employees cause lost productivity, which costs the global economy $8.9 trillion.

The employee engagement survey suggested what needs to be done to improve the satisfaction level of employee engagement. Here, we can give you some examples that help you create the survey questions.

Try to make the survey questions as simple as possible. Let's check some of those, like 

• Do you feel respected and valued by your colleagues?
• Does your supervisor recognise your efforts when you perform well?
• How happy are you with your current role and responsibilities in this company?
• Do you feel you have a healthy balance between work and personal life?
• Do you see yourself working here in the next two years?
• What would make you consider leaving this organisation?
• Do you feel that communication is a two-way process in this organisation?
• Do you see positive career goals and growth in this organisation?

You can also arrange the questions according to your requirements, but these are the prototypes you can use to get better feedback.

Apart from that, there are some satisfaction levels of employee engagement. 

Levels Of Employee Engagement

Corporate employee engagement increases performance, productivity, profits, and business sustainability. However, none of the employees agree with that. In every office, employees are engaged at certain levels. Our research shows us that there are five levels of employee engagement.

1. Strongly Engage Employee 

Superman for company 

This type of employee is the most focused and engaged. They are super supportive and dedicated to their work, and their work makes a difference in the organisations. They willingly contribute to the organisation's mission and goals and work beyond expectations.

We can see below characteristics in their work :

• Super initiative 
• Passion for work and company  
• Creative  
• loyal
• Determine
• A strong work ethic

2. Mildly Engaged

They are good for the company's overall growth 

This type of employee has a good relationship with the organisation, but they are not equally enthusiastic about meeting company objectives. They are comfortable where they are and how things get going. They are uncomfortable attending all the company meetings and other stuff, but they do their job.

3. Somehow Engaged 

Neither good nor bad for a company 

In this type of engagement, employees are straightforward. They only do what they are asked to do and don't participate in any extra work. These types of workers only think for themselves, and they are not worried about the company's goals and visions. They always try to avoid extra work. They do not like change or growth. Most importantly, they try to work alone. 

4. Not Engaged

Always try to switch to better options 

They lack motivation and are not interested in the company. If they find a job that is good for their positions, they are ready to move. So companies always face risks, and they are not safe for any company.

5. Disengaged Employee

Bad for company growth 

They have no respect for the company. Having this type of employee in the workplace is a red alert for the company. They are not safe, and everyone wants to eliminate them. They also try to demotivate the other employees of the workplace. The human resource department faces a lot of challenges in handling them. 

Say No to (not engaged or disengaged employees) is not the solution. You have to think differently. They also have the potential. A better employee engagement plan or strategy can change the game. Even a proper plan can turn this disengaged employee into the most engaged employee. An employee engagement survey is the solution that the company can choose. The purpose of employee engagement surveys plays a considerable role. Let's find out why employee engagement is essential.

The Importance of Employee Engagement Survey

To make a better work culture, it's essential to maintain an employee engagement strategy. The importance of employee engagement in the workplace is necessary.  However, employee engagement is quite significant. If you want to grow, you need dedicated employees for your company. You need those people who know your company's motive and goals. For that, you need to engage or mildly engage employees strongly. It is where the idea of employee engagement comes into play. If you have a proper employee engagement strategy in your company, it is easy to maintain all the employee satisfaction levels. 

This engagement improves employee well-being and speeds up the organization’s success. It also significantly impacts colleague engagement in the workplace, including working from home. When you have positive vibes and a positive work culture experience, a team performs far better. However, a toxic and unhealthy employee and an unengaged employee could affect the team's performance. In the end, it fails the company project and ultimately loses the company money.

As a result, it is competitive in a rapidly evolving business scenario and has maximum ROI.

Benefits of Employee Engagement

It's not easy to maintain a proper employee engagement plan but there are a lot of employee benefits to it. It helps to open a lot of doors for company growth. 

1. Improve Workplace Productivity 

We all know that dedication pays off. We agree on that. However, a solid commitment comes from a proper associate engagement plan. Employee engagement and surveys help maintain this plan and improve productivity levels. Employee engagement always maintains the company's productivity level and boosts overall company growth. In research, we show that productivity increases by 20-25%.

2. Happy Employee, Happy Customer 

Employee engagement plans also play a vital role in satisfying employees. You have probably heard that a thousand times: a happy employee leads to happy customers. Employee engagement affects customer service in positive ways. Happier employees are more inclined to exceed expectations because they find genuine fulfilment in achieving positive customer outcomes. When a particular employee finds their expectations fulfilled in their company, they willingly take a positive approach to keeping their clients. 

In research, we found that 43% of customers are happy to return to the same platform if they receive positive responses. This leads to higher customer loyalty rates and increased revenue.

3. Improves Retention 

Employees constantly cycling in and out is unsuitable for any company, increasing turnover rates. Also, big companies work on different projects. A big team maintains all the projects. When company people are not adequately happy, the project fails, and the employees face multiple switches. 

Employee engagement is the solution to that. Human resource leaders always focus on improving employee engagement. Organizations with high employee engagement reduce turnover levels by 21%, as disengaged employees are a major contributor to high employee turnover.

4. A Positive Company Culture 

Company culture and employee engagement are any organization's two most vital challenges. Company culture affects company engagement in every single possible way. A proper employee engagement survey or plan can maintain a company's healthy culture at its highest level. However, some facts must be memorized before maintaining an adequate employee engagement theory.

• Positive communication between management and employees 
• Proper safety for employee
• Growth opportunities
• Decision making 

Associate engagement helps empower a high-performing organizational culture.

5. Improve Team Engagement 

Strongly engaged employees are not afraid to exchange feedback and collaborate with managers to reach their goals. Employee engagement at the workplace not only helps individual employees but also helps the overall team. When a team is entire of engaged employees then the team naturally performs at its best as well. 

So when a mildly or somehow engaged employee works with a strongly engaged employee, they also turnover in engaged employees. When they work daily with communication flowing positively, their work usually gets more visibility and recognition. Sometimes, Companies hire an employee engagement agency to improve team engagement.

6. Lower Risk of Burnout

It's normal to face burnout in the workplace. Sometimes, the best performers face these issues and withdraw from their work. There are some reasons why people face burnout in their workplace, including:

• Pressure
• Unfair treatment at work
• Role conflict
• Toxic work culture
• Not enough support from managers
• Lack of feedback
• Lack of recognition

Low-engage people face these issues more or less in the workplace. Keeping employees engaged means they’re more productive and create better output for the company. Engaged employees are also more loyal and dedicated to the company, which means they put more effort into ensuring success and growth are evident.

7. Healthy & Happier Personal Life

Not only does associate engagement do the job, but staying healthy and balanced in one's personal life is mandatory. A survey or a working plan is not the solution; management makes several ways to make them healthy and feel happier in their workplace. You can offer them doctor's visits in the office, on-site vaccinations, paid sick leave, and health insurance. Apart from that, you can arrange sports programs or on-site gym facilities.

From the management side, they can also follow some practices that can improve employee engagement programs.

• Feedback from employees is a precious resource
• Show them some appreciation for their work.
• Maintain a comfortable and peaceful workplace 
• A trustworthy place and support from management 
• Make opportunities for employee growth 
• Promote the collaborations 
• Reward employees for their achievement 
• Regularly organize team building activity 

These are all the things that management can do for their employee for positive employee engagement. Providing a work-life balance gives employees more peace of mind and helps reduce their stress levels. Happy employees bring fewer work-related concerns home at the end of the day, making them more likely to have better quality time with their family and friends. It, in turn, helps them be more productive when returning to work.

8. Bring Unique Innovative & Positive Ideas 

Engaged employees are more dedicated to their jobs and try to give their best. They want to attend and participate in every meeting. They share their ideas, and sometimes, these ideas turn into bangers for the company. You know, sometimes, good ideas are the lifeblood of organisations.

Not all ideas are equally good, so it's essential to have a process for evaluating and selecting the best ones. However, simply sharing ideas can lead to new and unique concepts. To maintain a culture of innovation within your company, encourage your employees to share their ideas.

It's a way of a powerful engine of growth. 

9. Royal Employee 

An adequately engaged employee is more loyal than a non-engaged employee. They do not just do their job and go home. They constantly seek their organization's support when they need it. They do not want to leave the job. Although starting a new role is often stressful, inconvenient, and anxiety-inducing, people usually do it because they’re missing something in their current workplace.

They always value their company and do their best for their company's maximum growth. 

10. Improve The Organisation's Reputation 

When a company maintains good employee engagement, it also enhances its overall brand value and reputation. So, the job seeker has a positive review for the organization. Also, the company's employers refer their company to their friends to get a job in this organization. Remember, employees always work hard if they find a company that gives them proper value.

How To Improve Employee Engagement

We all know that an employee is the backbone of any organisation. These engagements tips help you to make a better work environment and healthy workplace. What drives employee engagement? Let's check out below:

• Always maintain proper communication in both formal and informal ways. 
• A positive work culture (clear out company goals and values with employees and their responsibilities)
• Proper time management for each employee for better output 
• Use Human resource management tools can organise all the HR chaos and automate all processes.
• Provide structured learning and development opportunities to their employees to notice higher levels of engagement.
• Leadership and succession planning is a key driver of engagement.
• Implement Effective Recognition and Rewards Programs
• Provide more flexibility for the employees so that they feel safe to speak.
• Meaningful recognition for their work, regular feedback, and checking in on employees are positive drivers of engagement in the workplace.

Choose The Best Employee Engagement Software

The importance of employee engagement is profound, and to compete in the market, you need to think smart. In this world, technology plays a huge part. Proper advanced technology can change the whole game for any company or organisation. The leading companies that are reputed in the market are already shifting and using automated software for better outcomes. According to recent reports, 61% of CEOs believe their businesses will become more digital, and 50% of HR professionals anticipate increased investments in technology this year. Having the right internal engagement platform is essential to achieve success in employee engagement. The human resource management system is the solution for that. Its splendid features help any HR manager easily handle all the employees' related issues. Its objective is also to help maintain a healthy employee engagement culture for your organisation. Some of the employee engagement objectives of this software include:

• Reaching Organisational Goals
• Data Analysis and Compliance
• Maintain a healthy Working Culture
• Team Collaboration
• Training & Development
• Employee Motivation
• Workforce Empowerment
• Reduce Employee Retention & more.

Endnote

Now that you know the importance of employee engagement, it's time to implement it with the right software. We also discuss the best HR software that can give you the best support. It's totally up to you now to implement all the tips and techniques, and we will ensure a more motivated and productive workforce.